Billy Mateeva

Billy Mateeva

Creative Professional

Sofia, BG.

About

Multidisciplinary Art Director and Artist based in Sofia, BG, working across branding, editorial, and motion-led campaigns, developing graphic production props, visual identities, and cross-media narratives across studio, cultural, and commercial contexts.

Work

Graphic Designer & Illustrator for TVC Productions

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Solent, B2Y Productions, Somesuch, Iconoclast, Twentyfourseven, etc.

Sofia, Bulgaria

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Summary

Comprehensive graphic design and illustration services for major TV commercial productions, contributing to visual storytelling and brand consistency across diverse projects.

Highlights

Working closely with art departments and production teams to provide quick-turnaround assets throughout production workflows.

Managing the prepress production process and preparing print-ready artwork. Collaborating with printers and production teams on materials, finishes, and output specifications.

Creating CNC-ready vector assets that connect visual design with fabrication requirements.

Utilizing AI software to design and produce graphic props that accurately reflect the artistic styles and characteristics of specific historical periods.

Art Director & Creative Consultant

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Freelance

International

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Summary

Led diverse creative projects for clients across various industries and international markets, delivering comprehensive design solutions from concept to execution.

Highlights

Managed end-to-end design and development for multiple client projects, ensuring brand consistency and strategic alignment with client objectives.

Managed client communication and project development throughout all stages of execution.

Directed visual identity and consulted on spatial design decisions, including interior art direction and sourcing of physical design assets for a retail environment.

Collaborated with graphic designers, illustrators, and UI/UX designers to deliver cohesive cross-disciplinary design solutions.

Participated in print production workflows, ensuring accuracy and quality in final outputs.

Regularly attended design talks and industry conferences focused on branding, design philosophy, and contemporary visual culture.

Featured in the Melba Design Festival, 'Review of Bulgarian Design' (2023).

Robo Lab

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Art Director, Motion Designer

Sofia, Bulgaria

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Summary

Directed and designed motion graphics and 2D/3D animation projects for a specialized studio, overseeing visual execution from concept to final delivery.

Highlights

Experienced in art directing 3D production workflows in Cinema 4D and Blender, with hands-on understanding of the pipeline and team leadership of 3D artists and animators.

Developed web and graphic design creative concepts and campaigns for various media channels, including print materials.

Executed design solutions that integrated aesthetic vision with technical functionality for online casino games and interactive experiences.

Created and edited animated banners, social-first video content, tutorials, promotional videos, and digital campaign assets using Adobe Premiere Pro and After Effects

Developed storyboards, moodboards and presentations to support early-stage creative concepts.

Collaborated as part of the creative team in developing campaign concepts and creative directions for commercial clients.

Post Studio

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Illustration Intern

Sofia, Bulgaria

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Summary

Illustrator for an expansive interactive children’s installation, contributing visual storytelling elements across immersive environments.

Human Agency

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Graphic Designer

Sofia, Bulgaria

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Summary

Designed and executed digital and print marketing campaigns, achieving industry recognition for creative excellence.

Highlights

Contributed to the creative development of a marketing campaign at HUMAN Agency, awarded Bronze at the "FARA Awards" - a Bulgarian National Festival of Advertising. *click top right arrow to view*

Applied strong design principles to create cohesive and visually appealing marketing materials across multiple media platforms.

Collaborated as part of the creative team in developing campaign concepts, creative directions, and marketing strategies for commercial clients.

Developed a solid foundation in digital marketing and brand communication.

Fox Creative Studio

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Illustration Intern

Sofia, Bulgaria

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Summary

Supported illustration projects within a studio environment, gaining foundational experience in creative production workflows.

Highlights

Developed skills in digital scamping.

Education

Goethe Institut

Language Certification

Second English Language High School "Thomas Jefferson"

High School Diploma General Studies

New Creative Academy

Sofia
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Certificate Program Exhibition Design

New Bulgarian University

Sofia, Bulgaria
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Visual Arts Poster and Advertisement Design

Awards

"Where is the art": the posters in the city

Goethe-Institut Bulgaria

Poster selected in a competition and public action dedicated to the connection between art, protest, and politics.

Citizen Alarm Clock

Bulgarian Center for Not-for-Profit Law (BCNL)

The poster “MEDIA” was ranked first in the “Illustration” category.

Languages

English

Fluent

German

Basic

Bulgarian

Native

Skills

Art Direction

Motion Design, Digital & Print Campaigns, Book & Editorial Design, Branding Identity, Storyboarding, Digital Illustration.

Technical Proficiency

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier Pro, Substance 3D, Lightroom), and working knowledge in Framer, Canva, Blender and Cinema 4D.

Creative Strategy & Leadership

Leading creative direction from research, strategy, concept development and implementation.

Projects

To Touch At The Edge: Don't Kill the Herald: Book Designers as modern time town-criers

To Touch At The Edge: Don't Kill the Herald: Book Designers as modern time town-criers

Summary

Self-initiated talk delivered at Mahala Bookstore, exploring the evolving role of book designers as contemporary cultural communicators and heralds of modern narratives.

"She was very pretty, she was very sweet" book presentation with Yordan D. Radichkov

Summary

Self-initiated book presentation hosted at Avrtkl Bookstore, sharing insights and context for the publication.

Boyscout Interview

Summary

Featured in an interview with Boyscout, discussing creative work and artistic perspectives.

Programata Interview

Summary

Featured in an editorial profile by "Programata" focused on creative practice, aesthetic perspective, and everyday inspiration.